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Action Research
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Dissemination in action research

Robert Sommer

University of California, Davis, USA, rosommer{at}ucdavis.edu

Lewin proposed three goals for action research: to advance knowledge; to improve a concrete situation; and to improve behavioral science methodology. The three objectives cannot be met by a single mode of dissemination. Innovative dissemination strategies will be necessary. Action researchers should publish substantive articles in technical journals to reach colleagues; applied articles in periodicals read by practitioners and the public; and methodological and reflective articles in associational and professional journals designed to improve the practice of action research.

Key Words: action research • communication • dissemination • dual dissemination • media

Action Research, Vol. 7, No. 2, 227-236 (2009)
DOI: 10.1177/1476750308097028
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